One of the great truths of life is that successful people often do the exact opposite of their not-so-successful peers. All nonprofits and businesses go through various revenue cycles. Traditionally people spend a lot of money advertising in times of high economic growth. Conversely in times of poor economic growth, most organizations quickly cut their marketing dollars. People who take this approach are missing out on the chance to capitalize on the opportunities that even the worst economic situations provide. Why is this so? The answer is three-fold.

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If you have ever looked at the little URL box in a website address, you have seen that before the address is either, http:// or https://. You probably have never thought about it, but there is a big difference.

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Whenever you do a search you will see two kinds of results. Some will have the word "ad" and others will not have this designation. Find out why.

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For the majority of nonprofits that I have worked with over the last fifteen years, it is very common to hear the nonprofit's board members wishing for more or higher quality board members. At the same time, these same boards typically do not have a formal recruitment and orientation process.

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I think the oldest of the adage I was raised with was the phrase, “Nothing ventured, nothing gained.” I really believe that what has made America a great country from an economic standpoint is the free market and people being encouraged to take chances, but then allowing them to reap the reward for those chances when they paid off and knowing that often many failures would occur before success.

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